It was World Mastercard Fashion Week last month in Toronto and my friend, Pam, attended the runway shows for two Canadian designers!
There were many Canadian-made designs on display during the week including Joe Fresh, Travis Taddeo, Ashtiani, CAITLIN POWER and the two my friend Pam saw on behalf of Did you know Canada?: RUDSAK and Soia & Kyo.
Soia & Kyo debuted in 2004. Montreal designer, Ilan Elfassy, is known for creating fabulous fitting clothes with exquisite detail and unique styling. His clothing has been featured in many popular international magazines and he has a celebrity following. He has said that he is inspired by “the ‘hipster urban traveler’" and this global feel is certainly present in his designs.
During Fashion Week, Soia & Kyo modelled their Winter 2012 line of lush jackets with stunning details and edgy, urban men's wear.
We were excited to be able to interview Ilan Elfassy before the show and you can read the interview with him on my Did you know Canada? blog.
During RUDSAK's show, Pam thought RUDSAK's catwalk was bold and brilliant - not shying away from luscious fur collars mixed with buttery leather in super cool black and neutrals.
RUDSAK was founded in Montreal, Canada in 1994 by its visionary and creative leader, Evik Asatoorian.
Evik Asatoorian says he embodies his collections with a remembrance of their native Canadian roots.
His look is known as sleek, minimalist and city-inspired.
It's the Fashion Design Council of Canada that owns and produces Fashion Week, now in its 13th successful year.
The bi-annual event has garnered international respect and is the second largest Fashion Week in North America!!
Who is your favourite Canadian designer??
Images courtesy RUDSAK and Pam Fontaine.
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