SK: I have always loved hearing stories about where people get their ideas, such as J.K. Rowling's famous story about the Harry Potter characters walking into her head while she was on a train. Passionate about products made in Canada, founder of Buy Canadian First, Isabelle Remy, also has a story that I love to read, and which she relates here
SK: Isabelle, so much has happened since your 'light bulb moment' about made in Canada products. When you look back on the last four years what are your first thoughts?
IR: I'm very proud of what we have accomplished so far. We were really the first company to go out there and promote products based on their country of origin. It had never been done before, on this scale, at least. Many proud Canadians had created (and continue to create) small websites dedicated to 'Made in Canada', and we are really inspired by that! But to build an entire marketing/advertising/communications business dedicated to promoting Canadian companies and Canadian products, that was a first. We continue to grow and add services to our offering that we never thought would be available to us, such as TV segments. The business has really taken on a life of its own, and I'm really proud of that!
SK: During the first few months that you started looking into what Canadian made products could be purchased, were you surprised with what was available?
IR: I was blown away! And still am today. Whenever I hear people saying "Even if I wanted to buy Canadian, I can't because we don't make anything in this country anymore.", it drives me nuts! That is a huge mistake and such a great disservice to all Canadians busy making great products! So wherever and whenever I can contribute to dismissing that rumour, I do!
SK: What has been the biggest challenge in providing information on Canadian made products?
IR: Finding them! When we started in 2007, it was so difficult to find information about Canadian-made products. It still is today, but to a lesser extent. We like to think we have been instrumental in opening manufacturers' eyes to this great big market of consumers looking for products that are made in Canada. I don't know if it has something to do with Canadian modesty or what, but we need to be cheer-leading a bit more for our country!
SK: I love watching the videos of you visiting morning news shows, such as your recent visit with /A\ Morning Ottawa. How to do you feel about being able to promote Canadian companies on TV?
IR: Thanks! It is often nerve-wracking because I want to represent our members to the best of my abilities, and live TV is not easy! Time flies and the first thing you know is that it's over and you wish you had more time! It's never about me being on camera, but always about promoting the great Canadian-made products I bring. I am very passionate about what I do and people tell me they can feel it, so I guess that's good!
SK: I actually hadn't realized that Mr. Freeze was made in Canada! So glad I learned that during your /A\ Morning Ottawa segment! Have there ever been any companies or products that really surprised you when you found out they were Canadian?
IR: I know, isn't that great about Mr. Freeze! We all grew up with that brand, and they are such an amazing company. They support many local charities and events and are always ready to jump in and lend a hand. Shout out to them! I am often pleasantly surprised by the variety of products made in Canada. We expect lots of food products to be made here, for example, but rubber boots? Gardening tools? the world's only natural memory foam mattress? Awesome!
SK: I love that the internet and social media have made it much easier to find out about companies in general - they tweet, they post on Facebook, you really feel there are real people out there again. How has social media helped with the challenge of finding products made in Canada?
IR: Social media has really changed the way people do business, in every industry. It's now so easy to make other companies (prospects, service providers, etc) aware of your existence simply by engaging with them on Twitter & Facebook in a direct and personal way. It is getting easier to make alliances with like-minded individuals and really develop productive relationships faster. So many new Canadian friends!
SK: Has anyone ever asked about a product made in Canada that you had to tell them simply wasn't made by any Canadian company?
IR: Yes, sadly. Electronics are an obvious one, as well as small kitchen appliances, sneakers, etc. It's a sign of the times. Some manufacturing will never return, but I have faith that with the rise in oil prices and standards of living in Asia, the phenomenon of "reverse globalisation" (where manufacturing starts to return to the western world) will happen sooner or later. It's my favourite expression!
SK: Thanks so much for sharing with us, Isabelle. What's coming up in the next few months on BuyCanadianFirst.ca?
IR: Thanks for asking! Ahead, lots of new promotional events in store to continue to highlight the amazing products made in this great country of ours. Stay tuned for behind the scene info, getting to know the people behind the brands, and lots more contests and giveaways!
But for now: Happy Canada Day everyone! Let's get out there and celebrate the best country in the world, count our blessings and just have a good time!
Isabelle.
Interview by Stacey Kazmir
Photo by Lisa Howard.