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LED Media Division

In recent years, Canadian consumers have shown renewed and growing interest in supporting Canadian companies, services and products. Since 2008, we have made it our mission to help Canadian companies solidify their presence in their home-market. We do this in a variety of ways, both online and off-line. Learn more about us here, and about our media activities here.

In response to our clients’ evolving needs, and our company’s growing presence in the Canadian advertising landscape, we are proud to introduce a new LED Media Division. This new media entity is dedicated to promoting Canadian companies across the country through the use of giant LED screens strategically deployed in high-traffic locations during specific time periods. Our experienced team is dedicated to developing successful marketing solutions through highly-specialized and cost-effective concepts.

We are privileged to partner with ColossoVision, a proud Canadian provider of top-quality LED screens. A family-owned business, ColossoVision’s team has over 25 years of experience in the broadcast, entertainment, live event video and sports industries.

What are giant LED screens?

Giant LED screens are high-tech oversized electronic video boards that continuously stream video. Think about Times Square in New York City. These screens are considered the hottest outdoor advertising medium of the 3rd Millennium. Thanks to the development of new True Colour, Ultra bright LED technology, outdoor Giant screens are now capable of performing like a real TV, even under direct sunlight. What else other than an attractive, animated giant outdoor advertising video screen can grab people's attention on a busy street, whether pedestrians or inside a car or a bus, stuck in a traffic jam? Regular poster billboards, even though attractive when newly installed, can become boring, dull and even unnoticed after only few weeks, compared to electronic video advertising screen that refreshes itself constantly.

What are the advantages of giant LED screens?

• No remote controls or DVRs that help consumers skip your message;
• Big screen ads capture consumers’ attention more than any other media*;
• Digital advertising capabilities offer major production savings, creative flexibility and the ability to target specific audiences.

*Source: Jack Myers Media Business Report, "Jack Myers Emotional Connections Survey of 8,000 Americans on Audience Attentiveness to Advertising" as cited in JackMyers.com "Daily Data," as cited March 18, 2008, NCM Attitude and Recall Test, April 2008.

How can my company take advantage of this great opportunity?

Please contact us at Buy Canadian First at 1-888-633-6319 or by email at info {at} buycanadianfirst.ca

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Christmas and New Year's Package (2011-2012) in Toronto

During the 2011 Christmas Holiday season, in association with our sister company Focus Multimedia, we created a first-in-Canada: a digital ad campaign focusing exclusively on “Made-in-Canada”.  The campaign lasted 15 days and took place at the corner of Bay & Edward in downtown Toronto.  The focus of the campaign was to raise awareness amongst consumers about the benefits of “buying Canadian”.

Our giant LED screen was streaming ads for Canadian-made products and Canadian services in full colour and motion, along with general information about the positive impact of buying Canadian; why it’s important for the community, the environment, etc. The whole event was branded Made-in-Canada, giving passers-by a reason to stop and watch for a while.

The response was terrific, and the event attracted media attention and provided positive PR for all advertisers featured.

 

Feedback from some of our advertisers:

"Thank you for the opportunity. Our sales people from Ontario were very pleased with the visibility. Looking forward to repeating the experience."

"Once again you and your team go over and above for us - we are very grateful!!! Thank you again!!"

Deborah Lowther, Life Science Nutritionals

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Stay tuned for details about our next campaigns.