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ATTITUDE® products are pushing the envelope for eco-responsibility by becoming the world’s first and only line of household products that are both eco-certified and carbon neutral. Taking a firm stand against global warming, ATTITUDE® is consolidating its position as an ecological pioneer in the cleaning products industry. And that’s not all! ATTITUDE® is also introducing new products with an all-new look!

A BOLD NEW FACE!
ATTITUDE® now boasts an all-new image designed to highlight its ecological merits and more effectively appeal to consumers. The new pure white containers feature colourful, ecologically relevant animals, such as the polar bear and the panda. ATTITUDE® products will have greater visibility on store shelves, making them easier to distinguish. Their carbon-neutral status will also be mentioned alongside the EcoLogoM.

THE NEXT BEST THING TO PLANTING A TREE YOURSELF!
In concrete terms, for ATTITUDE®, being carbon neutral involved first analyzing and tabulating all greenhouse gas emissions (GHG) resulting from the company’s overall activities. This included the production and distribution of its products, the activities of its subcontractors and suppliers and the business travel of its staff. This information was then used to modify the existing organizational processes in such a way as to reduce to a maximum GHG emissions, an objective absolutely vital for ATTITUDE®, which strives to live by its environmental mission. Its most recent objective of reducing its GHG emissions by 25 percent before 2011 is a bold move for ATTITUDE®, especially given its already great track record in this area. In fact, it has previously reduced its GHG emissions by 11 percent since March 30, 2008.The centralization of production and changes in transportation practices are two examples of concrete actions carried out so far to achieve this goal.
To neutralize the inevitable remaining emissions, ATTITUDE®, in cooperation with Earth Day and following tested carbon offsetting measures, will purchase forest credits that will be used to fund reforestation efforts. The result: a greener planet and a ZERO carbon footprint for ATTITUDE® products and those who use them.

ATTITUDE®: DEDICATED TO THE ENVIRONMENT
Day after day, ATTITUDE® products are proving that going “green” can still be good business. Thanks to a coherent, comprehensive approach that conscientiously integrates the multiple facets of environmental protection, ATTITUDE® offers THE truly eco-friendly alternative when it comes to household products. They enable consumers to adopt an environment-friendly lifestyle and make sound ecological purchasing decisions by selecting products manufactured right here at home.